Sunday, November 13, 2011

Choclo Project teams up with activist David Sye and Yogabeats

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Photoshoot David Sye, a set on Flickr.

Choclo has recently set up base in London. Whilst exploring the yoga scene in London, one name kept crossing my path. David Sye, a man passionate about getting involved in areas of need and awakening people’s consciousness. I decided this was a person I would like to meet. I was surprised by how easy it was to make contact. A quick phone call, we arranged to meet and ended up talking for hours about our passions.
David told me of his ambition to have yoga recognised as a tool for social change. I have since gotten to know a bit more about the community work Yogabeats is doing. From recreating a community hub for the street kids of Glasgow, to helping Youth at Risk of Southend-on-Sea to re-engage youngsters in education whilst helping them address some serious behavioural problems. At a recent Yogabeats Club night I was able to see first-hand how David’s work had helped two young women get their lives back on track. These girls were happy, proud of their achievements and oozing confidence. David is passionate about empowering the younger community with support and tools to build a brighter future.
This is a common theme for Yogabeats and the Choclo project. David listened intently while I explained how Choclo was inspired by the drawings of the children from our partner orphanage in Peru and how this inspiration was incorporated into the designs of each garment. The mission being, to deliver ethical clothing for balanced living. From our first meeting in Camden, David was keen to get involved with us. He is proud to support our work with the kids of Peru and the feeling is mutual, working with David and the Yogabeats team is a privilege for us.
David’s world is not limited to the UK. His work takes him all over the world. At the London Yoga Show I heard more about David’s latest trip to Israel. He is continuing to break down barriers and change perceptions, a mission he started back in 2004. Yogabeats conflict have made some valuable connections with the people of Bethlehem and are planning some great events in this war torn area with another trip planned in early 2012.
The Choclo project is proud to have David Sye as an ambassador of our brand. His passion and energy seems never ending. He is so refreshingly genuine and great fun to be around. To celebrate David's arrival with this stunning photoshoot taken by UK photographer Danylö Böbyk.

Wednesday, November 9, 2011

Votes are ON for the Brand New Awards

To vote for us in the Brand New Awards go to http://www.facebook.com/ispo.brandnew.awards?sk=app_299646646729963 hit like and then find us on the list. You can go through in alphabetical order. If you like the animation give us a like (gefaellt in german) and feel free to leave a comment too. Thanks again for your support.

Monday, November 7, 2011

Vote for Choclo at the ISPO Brand New Awards

Choclo is in the running for the ISPO Brand New Awards for the second time. We're proud to be a part of such a prestigious event that's helped launch many small brands to where they are today.

We think we've got a really good chance this year, with a more complete range and a fantastic new animation video. But we can only do it with your help.

We need your vote! The more votes we get from the public, the more chance we have of launching our brand properly and reaching out to help more children around the world. You can vote once each day and the campaign runs for 2 weeks, so don't hold back! It only takes a couple of seconds. And please spread the word to your friends and family!

We'll be posting the link here as soon as it's made public.

Thanks!

The Choclo Team.

Tuesday, November 1, 2011

Choclo Project Animation

We have worked with French based artist Benjamin Jeanjean to create an animation designed to tell our story the way it was supposed to be told, visually. If you like it please share it.